While younger audiences still make up the largest portion of Pornhub viewers, the website reported an increase in viewership among older demographics in 2024 compared to 2023.

Pornhub's 2024 Year in Review revealed that the 55-64 age group accounted for 11% of all site traffic, reflecting a 3% rise from the previous year.

Meanwhile, the 65+ age group represented 7% of total traffic, a figure consistent with 2023 data.

The 18-24 age group remained the largest segment, comprising 27% of all traffic, followed closely by the 25-34 age group at 24%.

Combined, these two groups account for over half of Pornhub's visitors even though their share declined by 2 percentage points in 2024 as older age groups saw gains.

The 35-44 age group accounted for 17% of traffic, while the 45-54 age group made up 14%.

For viewers aged 65 and older, Argentina and Spain stood out with 22% and 18% of their overall traffic coming from this demographic, highlighting a growing digital presence among seniors in these nations.

Spain and Chile also showed strong engagement among the 55-64 age group, at 22% and 19%, respectively.

Spain has the highest proportion of older visitors, with those aged 45 and older comprising 65% of its total traffic.

Globally, the U.S. continued to lead as the top source of visitors, followed by France and the Philippines.

Mexico and the United Kingdom retained their positions as the fourth- and fifth-largest sources of website traffic, while Germany climbed to sixth, and Brazil rose three spots to seventh.

For the first time, Peru entered Pornhub’s Top 20 list of visitor countries after jumping five places.